South Kesteven District Council has added three new refuse collection lorries to its fleet, each painted with the branding and messages of major charities and support organisations. The lorries were unveiled on Monday 17 August at the council's newly opened waste and recycling depot on Turnpike Road in Grantham.
The three new vehicles carry messaging for Cystic Fibrosis Trust, Lincolnshire Domestic Abuse Specialist Service (LDASS), and Help For Heroes. They join seven existing branded freighters already in operation across the district, bringing the total fleet to ten vehicles with health and wellbeing messages.
Three-year awareness campaign
The council launched its first branded lorry in 2023, a pink freighter raising awareness of breast cancer. A blue prostate cancer lorry followed the next year. Five additional vehicles were added last year carrying messages for the Royal British Legion, Samaritans, Bowel Cancer UK, Kidney Research UK, and the Roy Castle Lung Cancer Foundation.
Councillor Rhys Baker, Cabinet Member for Environment and Waste, said: "We set out three years ago on a mission to use our freighter fleet to carry highly visible health and wellbeing messages to residents. We are delighted to launch these three new lorries to continue that mission. We now have ten freighters with wide-ranging messaging to appeal to different people. We get real interest and interaction from the public when they are out and about."
Charity partnerships
Kat Scaife, Head of Corporate Partnerships at Cystic Fibrosis Trust, said: "We're grateful to SKDC for the opportunity to raise awareness for everyone affected by cystic fibrosis. Cystic fibrosis is an incurable life-limiting, genetic condition affecting over 11,000 people in the UK. The Trust's vital work for people affected by CF is only made possible by generous donations from supporters and collaborations with fantastic partners."
Ann Canter, Senior Manager and Outreach Engagement Team Manager at LDASS, said: "This partnership allows us to bring lifesaving information directly into the community. For many survivors, knowing where to turn and knowing they will be believed can change everything. We're grateful to be part of a project that helps make support more accessible to those who need it most."
Dean Williams, Lincolnshire Community Fundraising Manager for Help For Heroes, said the council's support in sharing the charity's message was greatly appreciated.
