The team from ITV's Lorraine visited Asda Grantham to launch the supermarket's Tickled Pink fundraising month. Dr Amir joined the visit and broadcast live on ITV from Grantham as the campaign began.
Sally, Asda Grantham's community champion, said: "Here's to a month of fundraising, fun and making a difference together!"
About Tickled Pink
Asda Tickled Pink has been running for 30 years. The campaign aims to make checking your boobs, pecs or chest as easy as doing your Asda shop.
More than £100 million has been raised since the campaign began. The money funds research, education and support delivered through partners CoppaFeel! and Breast Cancer Now.
How to Check
CoppaFeel! has published a simple guide to checking your boobs, pecs or chest. Optional monthly reminders are available at self-checkout.coppafeel.org